The goal for this piece was to show a wide assortment of properties, currently being managed by Smith Braedon as well as some of the marquee clients like Prudential who put their faith in the company. Several important managers are also highlighted within the piece with the goal of creating a sense of familiarity at the point where they would join the sales team during sales pitches. The video was highly effective and was partly responsible for the company’s industry leading 98% lease rate for all properties under management at that time.